Learn about Diamonds

Our policy at David Keefe is that the more you know the better you will be able to make the right decision when it comes to purchased your diamond. We are happy to share our knowledge with you in store, or by telephone or email. 

At David Keefe, we specialise in white and colourless diamonds, ensuring the cut quality is of a very high standard to maximise sparkle and brilliance in our diamonds.  We carefully select our diamonds and gemstones to meet our own strict quality criteria, which goes beyond the 4Cs. Our aim is to source beautiful diamonds without exception. 

Our Guarantee

We guarantee to source beautiful diamonds for our customers. Diamond quality is very important to us. Our diamonds are sourced ethically and responsibly and we adhere to the United Nations Kimberley Process.  Our diamonds are sourced from our international diamond cutters that also adhere to the Kimberley Process.

Our Conflict Policy

David Keefe diamonds have all been ethically sourced and are conflict free. David Keefe adheres to the United Nations Kimberley Process and only purchases diamonds from international diamond cutters with whom we have worked with for many years. We do not buy diamonds or gemstones from unverified sources or on second hand markets.

David Keefe Diamonds

We guarantee to source beautiful diamonds for our customers. Diamond quality is very important to us. Our diamonds are sourced ethically and responsibly and we adhere to the United Nations Kimberley Process.  Our diamonds are sourced from our international diamond cutters that also adhere to the Kimberley Process.

The Kimberley Process

In 1998, two non-governmental organisations (NGOs) from the United Kingdom and Canada respectively, brought to the attention of the diamond industry and the world media that the illegal trade of rough diamonds was funding the activities of rebel organisations in Angola and Sierra Leone.

The diamond industry immediately began co-operating with the United Nations and engaged with government and leading NGOs to seek ways to halt trade in conflict diamonds.In May 2000, the South African Government convened a meeting in Kimberley for all interested parties to meet and discuss a way forward.

These meetings have come to be known as the Kimberley Process. Over a period of two years following the meeting in Kimberley, an agreement on an International Certification Scheme was reached. The Kimberley Process requires that each shipment of rough diamonds being exported and crossing an international border be transported in a tamper-resistant container and be accompanied by a government-validated certification stating that the diamonds are not Conflict Diamonds.

The Kimberley Process has been implemented by over 60 countries, including the European Community.